Privacy Policy

1. Introduction & Commitment

At Makor Water Systems ("we," "our," or "us"), we value and respect your privacy. This Privacy Policy outlines how we collect, use, and safeguard personal information when you visit our website, schedule a water test, or communicate with our team in Knoxville, Tennessee.

2. Information We Collect

When you submit a contact inquiry, request a water test, or call us, we collect information necessary to provide you with service, including:

• Contact Information: Full name, email address, phone number, and physical property address in Knoxville or surrounding counties.
• Water & Home Details: Municipal water source and provider, observed water issues (chlorine odor, hardness scale, taste), and specific filtration equipment interest.
• Technical Data: Standard server log information, IP address, browser type, and device details collected via analytics to ensure reliable website performance.

3. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels and analytics tools) to keep the site working properly, remember your preferences, understand how visitors use our pages, and measure the performance of our advertising. These tools may collect information such as your IP address, browser type, device information, pages visited, and referring website. We may use third-party services such as Google Analytics and advertising platforms (for example, Google and Meta) that set their own cookies. You can control or delete cookies through your browser settings and opt out of Google Analytics at tools.google.com/dlpage/gaoptout. Disabling cookies may affect how parts of the website function. We do not use cookies to collect or share your mobile number or SMS consent.

4. How We Use Your Information

Your information is used strictly for direct business purposes:

• Scheduling, coordinating, and conducting your in-home water analysis.
• Providing customized estimates, equipment recommendations, and quotes for Whole Home Filtration and Reverse Osmosis systems.
• Communicating appointment reminders, service confirmations, and filter replacement notices.
• Responding to customer service inquiries and technical questions.

5. No Selling or Sharing of Personal Data

We never sell, rent, lease, or trade your personal information to third-party advertisers or telemarketing brokers. Your contact details remain confidential with Makor Water Systems.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

6. SMS / Text Messaging

If you provide your mobile number and check the SMS consent box on our website contact form (makorwater.com/contact), you agree to receive text messages from Makor Water Systems LLC. Non-marketing messages include appointment confirmations and reminders, scheduling, service updates, and filter replacement notices. Marketing messages (offers and promotions) are sent only if you separately check the marketing consent box. Consent is optional and is not a condition of purchase. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP; reply HELP for help or contact (865) 489-3577 or drew@makorwater.com. We collect your phone number and opt-in record (date, time, and source of consent) only to send the messages you requested. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

7. Data Storage & Security

We implement industry-standard technical and organizational security measures to protect your submitted data against unauthorized access, alteration, or disclosure. All web communications utilize secure encrypted SSL/TLS protocols.

8. Your Rights & Contacting Us

You have the right to review, update, or request the deletion of your contact records from our system at any time. If you have questions about our privacy practices, please contact us directly: